{"id":3496,"date":"2020-01-17T07:01:24","date_gmt":"2020-01-17T07:01:24","guid":{"rendered":"http:\/\/atop.kongfuseo.com.au\/?p=3496"},"modified":"2020-02-02T13:04:18","modified_gmt":"2020-02-02T13:04:18","slug":"atop-officially-launched-the-brand-new-companys-logo","status":"publish","type":"post","link":"https:\/\/www.atoptechnology.com.cn\/2020\/01\/17\/atop-officially-launched-the-brand-new-companys-logo\/","title":{"rendered":"ATOP Officially Launched the Brand-New Company\u2019s LOGO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3496\" class=\"elementor elementor-3496\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ebe7c86 elementor-section-stretched elementor-section-full_width elementor-hidden-tablet elementor-hidden-phone 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aria-current=\"page\">Home<\/span><\/span><\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-540b9441 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"540b9441\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e3bee7\" data-id=\"1e3bee7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3b1aea70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b1aea70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6e59b1d8\" data-id=\"6e59b1d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61254e95 aux-appear-watch-animation aux-fade-in-up-2 elementor-widget elementor-widget-aux_modern_heading\" data-id=\"61254e95\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner \"><h2 class=\"aux-modern-heading-primary\">ATOP Officially Launched the Brand-New Company\u2019s LOGO<\/h2><\/div>\n        <\/section>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ade26c8 elementor-widget elementor-widget-text-editor\" data-id=\"ade26c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong><b>On basis of the SDGI\u2019s acquisition which brings ATOP fund guarantee and various resources, ATOP has the opportunity not only to keep up with this technology revolution but also allows the company to reduce bottlenecks and risks in the later development to continue to expand ATOP and realize our dream of becoming a first-class company in this industry.<\/b><\/strong><\/p><p><strong><b>To achieve this goal, the company has developed a new and ambitious strategy which also includes a complete rebranding of the company. This will result in a new brand identity and a new way of communicating on all platforms, which <\/b><\/strong><strong><b>has officially<\/b><\/strong><strong><b>\u00a0be<\/b><\/strong><strong><b>en<\/b><\/strong><strong><b>\u00a0revealed in <\/b><\/strong><strong><b>Jan. 8<\/b><\/strong><strong><sup><b>th<\/b><\/sup><\/strong><strong><b>,<\/b><\/strong><strong><b>\u00a02020. With the new brand strategy ATOP aims at a stronger market position and a much more involving way of communicating with both existing and potential clients.<\/b><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1370987 elementor-widget elementor-widget-image\" data-id=\"1370987\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"886\" height=\"477\" src=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/QQ\u622a\u56fe20200107110852.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/QQ\u622a\u56fe20200107110852.png 886w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/QQ\u622a\u56fe20200107110852-600x323.png 600w\" sizes=\"(max-width: 886px) 100vw, 886px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c16ba3 elementor-widget elementor-widget-text-editor\" data-id=\"7c16ba3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong><b>What does the new \u201cATOP\u201d represent?<\/b><\/strong><\/p><p><strong><b>\u00a0<\/b><\/strong><\/p><p><strong><b>The brandmark is symbol of ATOP&#8217;s identity and an important signal to the market about who we are and what we do.<\/b><\/strong><\/p><p><strong><b>The letter \u201cO\u201d describes a circle, a universal symbol with extensive meaning. It represents<\/b><\/strong><strong><b>\u00a0<\/b><\/strong><strong><b>the notions of totality, wholeness, original perfection and is one of the oldest and most powerful symbols.<\/b><\/strong><\/p><ul><li><strong><b> Symbolizing the ongoing initiation and continuation of things &#8211; nothing is static<\/b><\/strong><strong><b>.<\/b><\/strong><\/li><li><strong><b> The circle also describes a 36<\/b><\/strong><strong><b>0<\/b><\/strong><strong><b>-degree view of things. Looking outwards in all directions. Taking -in inputs from all directions.<\/b><\/strong><\/li><li><strong><b> The rounded shape tends to send a positive emotional message of harmony and protection. The circle is often used in a logo to represent unity, commitment, love or community.<\/b><\/strong><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6724cff elementor-widget elementor-widget-image\" data-id=\"6724cff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-300x300.jpg 300w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-150x150.jpg 150w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-768x768.jpg 768w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-1024x1024.jpg 1024w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-600x600.jpg 600w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark-100x100.jpg 100w, https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/ATOP_Brandmark.jpg 1499w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e349501 elementor-widget elementor-widget-text-editor\" data-id=\"e349501\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><strong><b>The modification of the \u201cO\u201d signals<\/b><\/strong><\/p><ul><li><strong><b> A movement from left to right. Left to right in western philosophy means moving forward.Thus the ATOP \u201cO\u201d\u2019s modification signals a momentum, moving forward. Both the company ATOP and the solutions, engagement, partnerships.<\/b><\/strong><\/li><li><strong><b> A symbolic translation of binary language &#8211; Zero\u2019s and One\u2019s. Imagine moving the small \u201csquare\u201d in and out of the circle, describing \u201cconnect\u201d (in the circle\u201d) and \u201ddisconnect\u201d (out of the circle).<\/b><\/strong><\/li><li><strong><b> Solving a basic paradox: Describing a square from a circle. Only companies with an imaginative mindset can do so. As companies like these are some of the most attractive partners to work with because they can identify solutions that otherwise would not be possible.<\/b><\/strong><\/li><li><strong><b> The modification has a \u201cyin and yang\u201d symbolism describing both the two sides of transceiving and balance.<\/b><\/strong><\/li><\/ul><p><strong><b>\u00a0<\/b><\/strong><\/p><p><strong><b>Meanwhile, we also put forward a new corporate slogan: let&#8217;s make it personal, which highlights the core concept of ATOP&#8217; s customer-orientation, and reflects our professional attitude to provide customers with unique and personalized services and create perfect solutions for each customer, helping customers stand out from the competition. Listening to what others think and serving what others need is not only our attitude towards customers, but also our attitude towards everyone in ATOP. We help each employee customize the career path that is most suitable for self-development. Through the progress of the enterprise, we can promote the improvement of the employees&#8217; own quality, so that everyone can give full play to their advantages in ATOP.<\/b><\/strong><\/p><p><strong><b>A brand new logo brings not only a change in brand image, but also a new attitude of <\/b><\/strong><strong><b>ATOP<\/b><\/strong><strong><b>\u00a0to customers and the optical communication industry. Thank you again for your support to <\/b><\/strong><strong><b>ATOP<\/b><\/strong><strong><b>. <\/b><\/strong><strong><b>As our slogan says,\u201clet<\/b><\/strong><strong><b>\u2019<\/b><\/strong><strong><b>s make it personal\u201d, w<\/b><\/strong><strong><b>e will work with <\/b><\/strong><strong><b>our <\/b><\/strong><strong><b>customers and partners to create greater value with a brand new look and a high spirit<\/b><\/strong><strong><b>.<\/b><\/strong><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14dc3f1 elementor-widget elementor-widget-image\" data-id=\"14dc3f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/www.atoptechnology.com\/wp-content\/uploads\/2020\/01\/\u5de5\u5382\u56fe\u65b0.jpg\" title=\"\" alt=\"\" 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elementor-element-633e83fe elementor-section-stretched elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"633e83fe\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-773f61bf\" data-id=\"773f61bf\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-833c5b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"833c5b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-37b1a21e\" data-id=\"37b1a21e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56eb110f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"56eb110f\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4980 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.atoptechnology.com.cn\/2020\/05\/19\/atop-launched-50g-qsfp28-er-optical-modules-to-boost-5g-mid-haul-and-backhaul\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"1108\" height=\"768\" src=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/05\/50G.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.atoptechnology.com.cn\/2020\/05\/19\/atop-launched-50g-qsfp28-er-optical-modules-to-boost-5g-mid-haul-and-backhaul\/\" >\n\t\t\t\tATOP Launched 50G QSFP28 ER Optical Modules to Boost 5G Mid-haul and Backhaul\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMay 19, 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4983 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.atoptechnology.com.cn\/2020\/04\/24\/atop-25g-cwdm-optical-module-created-a-new-shipment-amount-height\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"1108\" height=\"768\" src=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/05\/25G.png\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.atoptechnology.com.cn\/2020\/04\/24\/atop-25g-cwdm-optical-module-created-a-new-shipment-amount-height\/\" >\n\t\t\t\tATOP 25G CWDM Optical Module Created a New Shipment Amount Height\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tApril 24, 2020\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3254 post type-post status-publish format-standard has-post-thumbnail hentry category-news\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/www.atoptechnology.com.cn\/2017\/03\/18\/atop-launched-a-new-high-cost-performance-sfp-product\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"540\" height=\"372\" src=\"https:\/\/www.atoptechnology.com.cn\/wp-content\/uploads\/2020\/01\/-e1579148088311.jpg\" class=\"attachment-full size-full\" alt=\"\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.atoptechnology.com.cn\/2017\/03\/18\/atop-launched-a-new-high-cost-performance-sfp-product\/\" >\n\t\t\t\tATOP launched a new high cost-performance SFP+ product\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMarch 18, 2017\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ATOP Officially Launched the Brand-New Company\u2019s LOGO On basis of the SDGI\u2019s acquisition which brings ATOP fund guarantee and various resources, ATOP has the opportunity<\/p>\n","protected":false},"author":1,"featured_media":3492,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[18],"tags":[],"lang":"en","translations":{"en":3496},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/posts\/3496"}],"collection":[{"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/comments?post=3496"}],"version-history":[{"count":5,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/posts\/3496\/revisions"}],"predecessor-version":[{"id":4058,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/posts\/3496\/revisions\/4058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/media\/3492"}],"wp:attachment":[{"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/media?parent=3496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/categories?post=3496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atoptechnology.com.cn\/wp-json\/wp\/v2\/tags?post=3496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}